Keyword Research

Keyword research helps you find what terms your potential customers use when searching for your services and products and for getting information related to your business.

To make the best use of keywords, it is crucial to understand what a keyword means for a user and what exactly they are looking for on search engine results pages (search intent or user intent). It makes the foundation of content marketing strategy and how your website content creation will be carried out.

Thus, keyword research plays a major role in your website’s position on search engines, making it one of the indispensable parts of any search engine optimization package.

Our SEO specialists at Media Search Group conduct keyword research for organic search optimization and focus on high-volume keywords and long-tail keywords that contain three or more words and show the user intent more explicitly.

For example, if someone searches for dental implants, the search intent can be anything. They might be looking for dental implant prices, what dental implants are, or even looking for a dental implant doctor.

However, when a person searches for dental implants in Rutherford, NJ, the search intent is clear that the person is looking to get dental implants in Rutherford and the keyword has commercial intent.

During keyword research, keyword selection also matters a great deal in website optimization for search engines. It is done the best way only with customer analysis, as it helps understand how your targeted audience searches.

Here are some popular keyword research tools which come in handy when doing keyword analysis and research: Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, KeywordTool.io, AnswerThePublic, Long Tail Pro, Keyword Revealer, SpyFu, SERPstat, KWFinder, Keyword Magic Tool by SEMrush, Google Trends, Soovle, LSI Graph, etc.

On-Page SEO- What It Is and How to Do It

On-page search engine optimization is the ongoing process of optimizing individual page content for ranking purposes. There are many activities that on-page SEO and content specialists in our SEO Company perform.

ON PAGE SEO SERVICES INCUDES:

• Title tag optimization
• URL slug optimization/ URL Structure
• Header Tags (H1, H2, H3, etc.)
• Optimize meta descriptions
• High-Quality Content
• Keyword Optimization
• Internal Linking, External Linking
• Mobile Optimization, Wepage Speed
• Schema Markup, Secure HTTPS
• Social Sharings
• Canonical Tags, Robots.txt
• XML Sitemap, User Sitemap
• Adding and optimizing visual content

Plus, we also take care of site navigation, page indexing, mobile friendliness, and a lot of other things covered in on-page SEO optimization that help your site’s position to move up.

Off-Page SEO

Off-page search engine optimization refers to all those techniques and efforts that are applied outside of your website to build authority and improve its ranking.

Most important off-page SEO techniques include:

• Backlinks (Inbound Links): Backlinks to a website add substantial value in SEO rankings. Backlink building comes as the part of our SEO package.
• Guest posting: It is a process of writing informative and valuable guest posts for other reputable websites as an act of your active online participation. This helps brands gain exposure and earn natural backlinks.
• Social Media Engagement: Active participation and engagement on social media platforms helps search engines determine relevancy of your niche.
• Content Marketing: We help produce high-quality, shareable content that naturally attracts backlinks and social shares. Content marketing for SEO comes in handy, and you can get it customized as per your needs.
• Press Releases: Publishing newsworthy press releases on platforms that distribute them to news outlets and websites helps establish authority for brand.
• Guest Interviews and Podcasts: Active participation and helping users understand the niche can help establish brand authority.
• Video Marketing: Creating and optimizing videos on video platforms like YouTube and Vimeo can help you reach a broader audience and drive traffic and brand engagement.

Through off-page SEO, we help search engines like Google and Bing understand that your site is relevant, authoritative, and trustworthy.

Technical SEO

Technical search engine optimization refers to website optimization activities that directly impact how search engines index and crawl your website. While performing Technical SEO, our SEO specialists focus on:

• Site Speed & Page Load Times: Efficient load time is essential for a better user experience and search engine rankings.
• Compression: Using gzip or other compression methods for images and videos can help reduce file sizes and speed up web page rendering.
• Browser Caching: Browser caching used to reduce server load and improve load times for returning visitors.
• Content Delivery Network (CDN): CDN is used to distribute content to servers closer to the user's location, improving speed, and performance. It is beneficial for user experience and web page load time.
• Canonicalization: Canonical tags help to specify the preferred version of a page when you have duplicate or similar content. Content audit is needed to handle duplicate content concerns.
• Structured Data (Schema Markup): Schema Mark Up provides search engines with additional context about web page content, leading to rich snippets in search results. This is audited by Google's Structured Data Testing Tool to validate your schema markup.
• 404 Error Pages and Redirects: 404 pages are common culprit behind poor organic ranking, audit of such pages. With the help of recommended rectification, you can make your website healthy. Audit report contains recommended 301 redirects and error handling stuffs.
• XML sitemaps: An XML sitemap is important as it suggests search engines about the page location and helps Google and other search engines crawl website pages.
• Pagination: Implementing rel=next and rel=prev tags and usage of canonicalization to manage paginated content helps you build overall website authority to rank with specific search queries.

Mobile SEO

A good SEO package includes mobile SEO. Mobile search engine optimization focuses on practices that help optimize your website and content to get your site more visits from smartphone users and enhance their experience. Mobile SEO strategy boosts your website traffic dramatically and helps increase conversions even when people are navigating your website on small screens.

Here is what mobile optimization includes:

• Responsive Design: We ensure the website is designed responsively to adapt seamlessly to various screen sizes and resolutions and provide a consistent user experience across devices.
• Mobile-Friendly Content: To create mobile-friendly content, we use shorter paragraphs and break up content with headings and bullet points for improved readability on smaller screens.
• Page Speed Optimization: We optimize images and minimize server response time to enhance loading speed.
• Mobile Keywords: Our SEO specialists identify and incorporate mobile-specific keywords that users are likely to search for on mobile devices. We also consider local SEO strategies as mobile searches often have local intent.
• User Experience (UX): Our SEO pros work to create a user-friendly mobile experience with easy navigation and clear calls-to-action. We ensure that buttons and links are touch-friendly.
• Mobile-Friendly URLs: We use clean and concise URLs for mobile pages, making them easily shareable and memorable. Avoid the use of Flash as it is not supported on many mobile devices.
• Voice Search Optimization: Voice SEO is based on natural language queries, as voice searches often mimic spoken language. We use conversational and long-tail keywords people use often when speaking into voice-activated devices.
• Mobile Analytics: Our SEO team use mobile SEO analytics tools to track user behavior, monitor mobile traffic, and identify improvement areas to refine your mobile SEO strategy.

Local Search Engine Optimization

Local SEO is the best SEO strategy for businesses that target potential customers in their local and surrounding areas. It allows them to appear in Google Maps. We set up a Google My Business profile and optimize your website content so that your business appears in local organic search results.

What Local SEO Services Include:

• Google My Business (GMB) Optimization: We help claim and optimize GMB listing with accurate business information and add high-quality photos, a compelling business description, and relevant categories.
• Local Keyword Research: We identify and incorporate location-specific keywords by using SEO tools to discover popular local search terms.
• On-Page Local Optimization: It includes location-based keywords in title tags and meta descriptions. Our SEO team ensures clear and prominent mention of service locations on your website.
• Local Citations: We establish consistent business information across online directories and verify and update NAP details regularly.
• Customer Reviews and Ratings: To build brand trust, you must encourage and manage customer reviews on platforms like Google and Yelp and respond promptly to reviews, both positive and negative.
• Local Link Building: Build local citations and acquire backlinks from reputable local websites. Besides, you can participate in local events and sponsorships to earn links from reputable local media websites.
• Local Social Media Presence: To build local presence, we help you maintain an active presence on local social media platforms ad share locally relevant content.
• Local SEO Analytics: We use SEO analytics tools to track local SEO performance and monitor key metrics like local search rankings and website traffic.

Content Development and Optimization

Content marketing for SEO is the key part of our affordable SEO plans as this is what helps you rank on Google, Bing, and other major search engines and get to the top in search engine page results (SERPs). However, not all SEO agencies get this right.

Purchase decisions of modern consumers are driven not just by impulse but also by the information they receive online. They ask questions and want genuine and detailed answers to guide their decision-making.

With our content writing services and content strategy, you can attract your targeted audience to your website and guide and engage them to stay on your website to explore more information, and eventually your products, and services.

Depending on where potential customers are in their buying journey, they may make a purchase instantly or may decide to come back later. With optimized, useful, and relevant content, you can make your potential customers choose you over your competitors.

Our content writing packages include content marketing strategy as well as different forms of content, such as blogs, articles, press releases, guest posts, and more.

Overview of Our Content Strategy

Through strategic planning and implementation, our content optimization strategy is designed to create valuable, relevant, and consistent content across platforms. This approach enhances brand visibility, fosters audience trust, and drives meaningful interactions.

• Targeted Messaging: Tailoring content to address audience needs.
• Message Consistency: Ensuring a uniform brand voice and message across channels.
• Keyword Optimization: Incorporating relevant keywords for SEO.
• Audience Engagement: Encouraging interaction through comments, shares, and feedback.
• Data Analytics: Using SEO analytics insights to refine and optimize content strategies.

Social Media Marketing (SMM)

Be visible where your potential customers are spending their significant time – social media. At Media Search Group, our social media marketing services focus on helping you build a presence on all major social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and Twitter. This helps you connect with your target audience in a more personalized way.

FACEBOOK MARKETING

Our Facebook marketing strategy focuses on creating a compelling online presence.

• Targeted Advertising: Crafting ads to reach specific demographics.
• Content Sharing: Sharing diverse content types—text, images, and videos.
• Facebook Analytics Monitoring: Utilizing insights for strategy refinement.

INSTAGRAM MARKETING

Our Instagram marketing approach emphasizes visual storytelling and brand aesthetics.

• Visual Storytelling: Sharing compelling narratives through images and videos.
• Hashtag Strategies: Employing strategic hashtags for discoverability.
• Shoppable Posts: Facilitating direct sales through the platform.

TWITTER MARKETING

Our Twitter marketing strategy centers on real-time engagement and concise messaging.

• Timely Updates: Regularly sharing relevant, timely content.
• Hashtag Campaigns: Participating in or creating trending hashtags.
• Visual Content: Using images, GIFs, and videos for increased engagement.

YOUTUBE MARKETING

Our YouTube marketing strategy prioritizes video content creation and channel optimization.

• Quality Video Content: Producing engaging and informative videos.
• SEO Optimization: Using relevant keywords and tags for search visibility.
• Analytics Review: Assessing performance metrics for continuous improvement.

LINKEDIN MARKETING

Our LinkedIn marketing strategy focuses on professional networking and thought leadership.

• Professional Branding: Crafting a compelling company profile.
• Content Sharing: Posting industry-relevant articles, updates, and insights.
• Sponsored Content: Utilizing paid options for targeted B2B marketing.

SEO Analytics and Reporting

Unlike many SEO companies, we are consistent with SEO monthly reports so that you can track your progress. Our SEO monthly reports are based on the insightful data fetched from Google Analytics. Google Analytics, Google Search Console, and other SEO analytics tools offer a smart way to evaluate and measure how SEO strategies and content are performing in terms of user engagement. SEO monthly reports are the best way to know where you were standing before you made us your SEO partner and where you are now after buying our monthly SEO plan.

SEO Analytics Tools We Use for SEO Reporting

• Google Analytics
• Google Search Console
• Conductor SEO reporting suite
• Ahref: Backlink dashboard & reporting
• SEOptimer: Website audit and white label SEO
• SEMRush: Traffic & keyword ranking dashboard
• On-page Performance Tools: SEMrush, Ahref, Moz Pro, SE Ranking, and Serpstat by Crazy Egg
• Crawl Tools: Google Search Console, Botify, Screaming Frog, DeepCrawl, and Oncrawl
• Content Analysis Tool: SEO Surfer and Yoast